The brand strives to communicate emotions through the garments and it is tailored for fashion lovers and art patrons alike. A blend of traditional Korean textile innovations and modern pattern cutting techniques create a truly unique brand.
Designer Injoo Lee, a London College of Fashion alumna, is the epitome of an artist. Her intricate creations have a touch of artistry brought by the designer in each collection, and her love for everything aesthetically beautiful can very well be seen through what she does.
From the launch of her brand, Injoo Lee has had several exhibitions and presentations, both in the UK and in South Korea.