For Alexandra Long fashion is in the blood. It’s at the heart of her family which hails from a fashion industry background, passing its expertise through the generations. Consequently, Alexandra spent long summer holidays in her family’s factory in Romania and design rooms around the world; watching, learning, taking everything in.
After soaking up such invaluable experience from a young age, there was only one path Alexandra could take – to become a fashion designer herself. After completing an MA in Fashion Design at the Istituto Marangoni, she worked in the studio of Emilia Wickstead before launching her first collection in 2015.
An exciting, thoughtful designer who places a great emphasis on storytelling, each and every collection will take you somewhere you could only dream of. There is a narrative, a message or statement which is gently whispered but very much present in every single garment.
She, like those who wear her pieces, is a multi-dimensional woman, in control of her own sexual power and confident enough not to hide it. You’ll note that her collections embody this wholeheartedly, and with her signature indomitable elegance, makes something seemingly risqué, feel absolutely natural.
Thanks to her background in production, Alexandra is also passionate about sustainability and tackling over-consumption within the fashion industry. She doesn’t make clothes for the sake of it. Every garment is to be worn, loved and enjoyed.
“For me elegant clothes, like a dear friend, are not throwaway things. We prowl the world together, sharing adventures and excesses, and we have to look after one another. So that’s why I make timeless, high quality pieces that aren’t disposable and will encourage people to have more of a bond with their clothing.”