Agi & Sam showed at the Fashion East Men's Installations in 2011 before graduating on to the MAN catwalk show. The brand has received many awards and accolades. In 2012 the CFE invited the duo on to its Venture programme. Agi & Sam were awarded Emerging Menswear Designer at the British Fashion Awards in 2013, GQ Breakthrough Designers of the Year award in 2014 and Breakthrough Menswear Designer awards at the WGSN Global Fashion Awards in 2015. In 2016, the brand won the UK heat of the International Woolmark Prize. Agi & Sam have collaborated with the likes of Topman, Lacoste, evian and Boiler Room.
We were tasked to elevate and consolidate the brand with a focus on digital communications. We reviewed the digital communications across social, web and other third party platforms with a view to reconciling tone of voice, visual identity and messaging to better capture audience attention and imagination.
We created a strategy, calendar and layout that would refine the brand positioning, while driving a clearer message for consumers - all while making use of content that the brand already had in-house.
Working on this basis, at the end of a 4-month period the Instagram following had increased by 13.5%.