As a U.A.E-raised-Persian, creative director Ava Hashemi has constantly been exposed to Middle-Eastern culture, architecture and art, an environment that has fuelled the inspiration behind her designs.
Ava started her line, Hâshé, at the age of 19, in June 2010. Initially carrying custom-made clutches, the label has expanded to include women's wear and most recently hats. Hâshé's high-en Ready-to-Wear apparel line exhibits a modern spin on old-world elegance. Additionally, Hâshé's hand made clutches each possesses its own unique geometric shape and design with stones, studs, and vintage brooches. Ava's iconic ''Envelope clutches'' has met with great interest since their introduction and has ever since become a signature piece of her clutch collections.
In 2012, Sponsored by Moët & Chandon, Ava showcased her first clothing collection in Boston at Cure lounge, Boston. Same year she was awarded ''The Best Upcoming Fashion Designer in New England''. She has ever since featured her designs in numerous fashion shows in cities around the globe.
In 2013, Ava launched her line in Dubai, U.A.E to give back to the community she owes her inspirations to. Hâshé is currently based in Dubai, U.A.E and expanding worldwide.