LÖV Sales Representation


LÖV is an underwear brand made for women by women. Mindfully, sustainable and body positive

Löv means leaf in Swedish, referencing their inspiring talent for smart and simple design, whilst also hinting at the first underwear mentioned in history, the leaf that covered Adam and Eve in the garden of Eden.

This has inspired the LÖV colour palette, its modern shapes and 'back to basics' approach. It doesn't hurt that it sounds like 'love' either, which is what LÖV is all about.