Having grown up in a household of hats (his mother worked as a theatrical milliner for the English National Opera) Piers moved to London as a graduate of photography in the mid-nineties.
In 1999, Piers started with iconic fashion designer Zandra Rhodes. ‘She instantly cured my conservative approach to colour!’ says Piers, and his link between art and fashion was forged. Now Piers’ designs are exhibited in galleries and museums as works of art, most notably in the V&A’s ‘Hats: an Anthology by Stephen Jones’ and ShowStudio’s exhibition ‘The Café’.
Piers creates a new collection of fifty prêt-à-porter pieces each season, showing in London and Paris. Divided into three ranges which explore the Chic, Fun and Pop aesthetics of the brand.
Each piece is created by Atkinson and his team of craftspeople in his East London studio, using couture skills ranging from leatherwork, embroidery and traditional hat-blocking to gold leafing, prop-making and hand-beading. His collections are known for their wit, the unexpected materials and the drama. Piers frequently collaborates with runway designers, including Ashish, Zandra Rhodes, Charlotte Olympia and Bobby Abley, for their Fashion Week presentations.