We began working with Roberta Einer after her graduation from University of Westminster in 2015 to launch her eponymous label. We worked together to devise the brand’s launch strategy off the back of the considerable traction her graduate show garnered, including a US Vogue feature.
We produced the debut show for Spring/Summer 2016 off-schedule at Cafe Royal during London Fashion Week, managing the guestlist with attendees including Laurel Pantin, Teen Vogue's Andrew Bevan and Vogue's Maya Singer.
Ever since, we have worked on show production with Roberta Einer, now showing on schedule, and have worked on clever partnerships to better create the 'brand world' for attendees to these showcases. We have negotiated partnerships and relationships with the likes of Rebel Rebel, the feted florist's, to work in conjunction with set designer Bryony Edwards on a lush green house; we have connected Roberta Einer with the right creative team from stylists to photographers to hair partner Aveda; we have partnered Roberta Einer for shoe collaborations with the likes of Aeyde; and we made the introduction to Swarovski, who have partnered with Roberta Einer on crystal embellished show pieces for two consecutive seasons.
In her second season, Roberta Einer caught the eye of the British Fashion Council x Topshop's NEWGEN initiative and won the NEWGEN ‘One to Watch’ accolade.