Roberta Einer Consultancy, Partnerships, Sales & Production

Production Consultancy Finance Sales Collaborations Partnerships

Roberta Einer is an experimental womenswear designer, working with textiles and traditional couture techniques to reimagine the feminine aesthetic

We began working with Roberta Einer after her graduation from University of Westminster in 2015 to launch her eponymous label. We worked together to devise the brand’s launch strategy off the back of the considerable traction her graduate show garnered, including a US Vogue feature.

We produced the debut show for Spring/Summer 2016 off-schedule at Cafe Royal during London Fashion Week, managing the guestlist with attendees including Laurel Pantin, Teen Vogue's Andrew Bevan and Vogue's Maya Singer.

Ever since, we have worked on show production with Roberta Einer, now showing on schedule, and have worked on clever partnerships to better create the 'brand world' for attendees to these showcases. We have negotiated partnerships and relationships with the likes of Rebel Rebel, the feted florist's, to work in conjunction with set designer Bryony Edwards on a lush green house; we have connected Roberta Einer with the right creative team from stylists to photographers to hair partner Aveda; we have partnered Roberta Einer for shoe collaborations with the likes of Aeyde; and we made the introduction to Swarovski, who have partnered with Roberta Einer on crystal embellished show pieces for two consecutive seasons.

In her second season, Roberta Einer caught the eye of the British Fashion Council x Topshop's NEWGEN initiative and won the NEWGEN ‘One to Watch’ accolade.

Roberta Einer x Vans x Rebel Rebel flowers x Little Greene paint

Having worked initially on PR strategy, we set up chemistry meetings for the brand with London's top PR agencies and negotiated an agreement with her current agency for PR & VIP.

We launched Roberta Einer’s sales campaign in the debut season and secured an Asia exclusive with I.T., as well as distribution in Italy and USA. We have since developed a sales strategy for the brand, reaching out to top stores worldwide to increase her distribution. In 2016, Roberta Einer won the inaugural Saks Emerging Designer initiative, securing an exclusive deal with the US department store. We support the brand's stockists by creating staff training packs, analysing sell-through and reviewing marketing opportunities together with the brand's PR.

We continue to advise Roberta Einer ad hoc on areas such as shipping, pricing, range and creative concepts for partnerships. Additionally we continue to produce the seasonal shows and represent the brand for collaborations and wholesale.